I’m Rachod Petchpho, a senior UX/UI designer turning blockchain, fintech and edtech problems into products people actually understand through research, design systems and hands-on craft.
- Designing digital products since 2018
- 8 yrs
- Built for a team of 8 designers in the Design Brain
- 23 AI workflows
- Google search impressions in 6 weeks for AksonHub
- 30k impressions
- Designers using my Figma plugin, My Connector
- 14.3k users
( Selected work )
Case studies
Research, redesigns and systems work, each with the problem, the decisions and the trade-offs behind them.
01 · Product Design · SkillLane
Mica
Lead designer for a national digital learning platform that serves students, teachers, school administrators and education offices across Thailand.
02 · Design Ops · SkillLane
Design Brain
An AI-ready knowledge base and workflow system I built so a team of 8 designers could work with AI in their own context, standards and voice.
03 · Side Project · Founder
AksonHub
A Thai-first font marketplace I designed, built and run on my own, from product strategy and UX to code, payments and SEO.
04 · Side Project · Figma Plugin
My Connector
A Figma plugin that draws smart, auto-updating connectors for user flows. I designed, built and maintain it, and 14.3k designers now use it.
05 · Product Redesign · Bitkub
Bitkub NFT 2.0
A full redesign of Bitkub NFT to fix the experience, pay down design debt and give the product room to scale.
06 · Design System · Bitkub
Design Token
A company-wide design system built on design tokens, so every Bitkub product could share one foundation across web, Android and iOS.
07 · Brand & Design System · Bitkub
Bitkub NEXT 2.0 CI
A new product personality, visual identity and design system for Bitkub NEXT 2.0, shaped by the people who build it and the people who use it.
08 · Product Redesign · Bitkub
Bitkub Chain Explorer
A redesign of Bitkub Chain's blockchain explorer, turning a generic template into a clear, responsive product in five days.
09 · 0→1 Product · Bitkub
Bitkub NFT
Bitkub NFT, a platform where businesses create and sell NFTs, from an internal proof of concept to one of Bitkub's core products.
10 · UX Research · Bitkub
User Persona Survey
A user persona survey I led to find out who our customers really were and what they needed, across several products and channels.
11 · Product Metrics · Bitkub
Product Metric Survey
Setting up CSAT and NPS for Bitkub NFT and Bitkub NEXT, so we could measure satisfaction and prove that our improvements actually worked.
( What I do )
End-to-end, from research to release.
Product Design
From fuzzy requirements to wireframes, prototypes and production-ready UI, shipped alongside engineers instead of thrown over the wall.
Design Systems
Token-based systems that keep web, iOS and Android consistent, and keep in-house and outsourced teams speaking the same language.
UX Research
Interviews with users from children to senior citizens, persona surveys and competitive analysis that turn opinions into evidence.
Design Leadership
Critiques, OKRs, 1:1s and process. Growing designers and setting direction with product and engineering leads.
( Experience )
Where I’ve worked
8 yrs across 5 companies
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AksonHub
Founder, Designer & Developer Side project
7 mos
Mar 2026 - Present
- Designed, built and run a Thai-first font marketplace solo: product strategy, UX/UI, full-stack engineering, payments and SEO.
- Shipped buyer discovery with live type preview, clear licensing, a creator studio with Stripe payouts, and Stela, a directory of 4,488 Thai fonts.
- Reached 30,038 Google impressions and 1,256 clicks in the first six weeks of programmatic SEO pages.
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Case study
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SkillLane Technology Co., Ltd.
Senior UX/UI Designer Now
2 yrs 8 mos
Feb 2024 - Present
- Built Design Brain, an AI-ready knowledge base and workflow system now used by a team of 8 designers across 4 business units.
- Designed and ran an AI bootcamp for the design team, from data rules and setup to working agreements everyone signed off on.
- Lead designer for Mica, a national digital learning platform for teachers, students and school administrators.
- Turn requirements into wireframes and UI, and keep the design system consistent across in-house and outsourced teams.
- Run user interviews with a wide range of people, from children to senior citizens.
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2 case studies
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KO-EXPERIENCE
Senior UX/UI Designer
4 mos
Oct 2023 - Jan 2024
- Conduct competitive research to analyze the strengths and weaknesses of Thai and global mobile banking applications.
- Develop a wireframe based on user research, ensuring its compatibility with the chosen business model.
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Bitkub Blockchain Technology
Product Design Manager
2 yrs 4 mos
Jun 2021 - Sep 2023
- Led and coached a UX/UI team of four through design critiques, team OKRs, 1:1s, retrospectives and knowledge sharing, and set the team's direction and design process.
- Led a user persona survey and set up product metrics such as NPS and CSAT to understand how our products performed.
- Built design tokens with the lead engineer, creating a shared UI framework and design system for every product.
- Worked closely with product managers to set the direction across all products.
- Owned the Bitkub NFT 2.0 redesign end to end, from research, wireframes and usability testing to the design system and final UI.
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6 case studies
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Bitkub Exchange
UX/UI Designer
6 mos
Dec 2020 - May 2021
- Research and design an NFT platform to create a Bitkub NFT for usage in the company to test idea, features, and proof of concept blockchain limits.
- Research and design about web3 wallet to create a Bitkub NEXT.
- Maintenance the Bitkub design system.
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Case study
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Metromerce Consulting
UX/UI Designer
1 yr 10 mos
Feb 2019 - Nov 2020
- I have consulted with the employer about the product they have and turned the requirement into a solution with design. I do everything from writing a requirement, creating a wireframe, design system, and delivering the design. I have designed in many industry fields, such as Health applications, Education and online courses, and Mobile game interfaces. Each product takes about a half-year.
- Redesign the Bitkub exchangechange web application and mobile application. Create a wireframe, design system, prototype, and final design.
- Design a Bitkub NFT design system.
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Buzzebees
UX Designer
4 mos
Oct 2018 - Jan 2019
- Get requirements from business analysis and design from the wireframe until user interface. I have design so many products such as Big C, dtac reward, and Galaxy Rewards.