Hi, I’m Rachod Petchpho

Senior UX/UI Designer

Currently a Senior UX/UI Designer at SkillLane, I played a key role in designing and implementing a user-friendly end-to-end web platform.

I have a strong foundation in visual design, user research, and prototyping, and I am passionate about creating intuitive and engaging user experiences.

I am passionate about pushing new things or ways of working to improve the product design process. My years of experience as a designer have helped me to develop a deep understanding of the problems that users face, and I am skilled at rapid wireframing, prototyping, and user testing. I design with data informed, not only data driven.

Work Experience

Senior UX/UI Designer

SkillLane Technology Co., Ltd. · Feb 2024 - Present (2 years)

Create a wireframe based on the requirements and the current system, then apply a user interface.
Ensure that both the internal team and outsourced partners maintain the design system consistently.
Conduct user interviews with a broad range of participants, from children to senior citizens.

Senior UX/UI Designer

KO-EXPERIENCE · Oct 2023 - Jan 2024 (3 months)

Conduct competitive research to analyze the strengths and weaknesses of Thai and global mobile banking applications.
Develop a wireframe based on user research, ensuring its compatibility with the chosen business model.

Product Design Manager

Bitkub Blockchain Technology · Jun 2021 - Sep 2023 (2 years 4 months)

Leading and coaching the UX/UI team with four members, review and design critiques, set team OKR, 1on1, set a team direction and design process, retrospective, and knowledge sharing sessions.
Lead to the creation of a user persona survey and product metrics such as NPS and CSAT to analyze the product.
Lead and develop a design token by working closely with the lead engineer to create a UI framework and design system for all product.
Work closely with product manager to oversee the direction of all product.
Responsibility to design a Bitkub NFT from beginning to end, such as research, wireframing, usability testing, design system, and delivering a final design.

UX/UI Designer

Bitkub Exchange · Dec 2020 - May 2021 (6 months)

Research and design an NFT platform to create a Bitkub NFT for usage in the company to test idea, features, and proof of concept blockchain limits.
Research and design about web3 wallet to create a Bitkub NEXT.
Maintenance the Bitkub design system.

UX/UI Designer

Metromerce Consulting · Feb 2019 - Nov 2020 (1 year 10 months)

I have consulted with the employer about the product they have and turned the requirement into a solution with design. I do everything from writing a requirement, creating a wireframe, design system, and delivering the design. I have designed in many industry fields, such as Health applications, Education and online courses, and Mobile game interfaces. Each product takes about a half-year.
Redesign the Bitkub exchangechange web application and mobile application. Create a wireframe, design system, prototype, and final design.
Design a Bitkub NFT design system.

UX Designer

Buzzebees · Oct 2018 - Jan 2019 (4 months)

Get requirements from business analysis and design from the wireframe until user interface. I have design so many products such as Big C, dtac reward, and Galaxy Rewards.